Cadila Pharma Leverages Digital Platforms for its L&D Programs

Case Code: CLHR073 Case Length: 7 Pages Period: 2019-2020 Pub Date: 2020 Teaching Note: Available

Price: Rs.200 Organization : Cadila Pharmaceuticals Limited Industry :Pharmaceuticals & Biotech/ Countries : India Subject: Human Resource Management

Abstract

The case ‘CadilaPharma Leverages Digital Platforms for its L&D Programs’ describes the varioustraining programs conducted by CadilaPharma for its fresh recruits, middle and senior managers, and the sales force. CadilaPharma conducted training programs for middle to senior level managers on a regular basis through Learn2Lead, a leadership development program. It introduced a sales force training program, an extension of the Cadila Young Leadership Program (CYLP) initiated in 2016, aimed at providing tools and techniques for ‘on the ground’ requirements such as presentation and communication skills.

The case then looks at how the company began to adapt its L&D efforts to align with its digital initiatives beginning with the use of Whatsapp to conduct L&D programs for its sales force. Since the sales function was a challenging field, the company had to ensure that its workforce kept uptodate with the latest developments in medicine and gained the caliber to interact with medical professionals, dealers, and consumers.

The company’s learning through WhatsApp initiative came in for recognition with Cadila Pharma winning two Tata Institute of Social Science-Leapvault CLO awards in 2019 for ‘Program for Sales Enablement’ and ‘Social Media Based Learning Program’. The case finally looks at the learning initiatives taken up for the sales force amid the COVID-19 pandemic as part of the company’s digitaliztion efforts.

Issues

• Learn about the benefits of creating a learning organization.
• Become aware of the importance of technology adoption in organizations.
• Understand the importance of digitalizing L&D programs.
• Learn about the importance of the L&D team’s capability building.
• Learn about options to up-skill employees in a virtual environment.

Introduction

The learning and development (L&D) team at Cadila Pharmaceuticals Limited (Cadila Pharma), a multinational research based pharmaceutical group headquartered in Ahmedabad, India, worked round-the-year to hold training sessions for employees ranging from fresh recruits and sales personnel to mid-level managers and the senior leaders. The focus areas of these sessions varied from soft skills to project management and Artificial Intelligence. This was necessary as Cadila Pharma’s integrated operations covered the entire gamut of manufacturing pharma products from Active pharmaceutical ingredients (API's) – Intermediates, Over-the-counter (OTC) – Food Supplements, finished Formulations, Biotechnology products, and Pharmaceutical machinery. Cadila Pharma had about 8,000 employees with international operations across 58 countries in the Americas, Asia, Commonwealth of Independent States (CIS), and Africa.

Keywords

Learning and Development, Training Programs,Capability Building, Up-skilling, Agile L&D, E-learning, Micro Learning, Sales force Training, Leadership Training, Scenario-based Training, Kirkpatrick model, Employee Engagement, Peer-to-peer Learning, Mobile Learning Platform

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